Facebook Watch vs. YouTube
Social media

Facebook Watch vs. YouTube | Who’s winning?

There’s enough stats floating around about how video is the future of social media. Earlier, in January 2017, Facebook CEO Mark Zuckerberg called videos a “megatrend” and explained “why he’s putting video first across apps belonging to the company”. And prior to that he made a big claim (which now seems more possible, though) — that in the next five…

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Marketing mix and 4Ps
Marketing basics

Marketing mix: fully explained with examples

You have a product in mind and don’t know what to do next? Or, you’re a student trying to understand what marketing mix is? Either way you’ve landed in the right place. Here’s a way to understand it. An organisation does whatever it can to influence customers to buy its product or service. Apple does it by offering quality products…

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