Social media marketing
Social media

Social media marketing for small businesses

You have a business. You have some money. Now, you want to tap the Internet to help your venture grow? It’s quite simple but not very straightforward. This guide will help you understand the medium and tell you how you can gain maximum benefits by leveraging social media. First up, like any marketing initiative, understand the audience. Try to answer…

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Facebook Watch vs. YouTube
Social media

Facebook Watch vs. YouTube | Who’s winning?

There’s enough stats floating around about how video is the future of social media. Earlier, in January 2017, Facebook CEO Mark Zuckerberg called videos a “megatrend” and explained “why he’s putting video first across apps belonging to the company”. And prior to that he made a big claim (which now seems more possible, though) — that in the next five…

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Marketing mix and 4Ps
Marketing basics

Marketing mix: fully explained with examples

You have a product in mind and don’t know what to do next? Or, you’re a student trying to understand what marketing mix is? Either way you’ve landed in the right place. Here’s a way to understand it. An organisation does whatever it can to influence customers to buy its product or service. Apple does it by offering quality products…

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